Helping New Projects Thrive

Economic Reactivation

Empowering more people.

Following the earthquakes of September 2017, a new initiative emerged: Economic Reactivation, in order to economically empower people in the most vulnerable areas and boost communities through fair trade.

CADENA helps build these commercial projects by giving supplies and entrepreneurial training required to kickstart the community’s commercial activity.



San Mateo de Mar is a small community located in the Isthmus of Tehuantepec, an area heavily hit by the earthquakes of September 7 and 19, 2017.

During CADENA‘s assistance work in the region, we met a group of women entrepreneurs who took the initiative to investigate beekeeping and start their own honey production business.

Binni Hruza’ honey (“Artisan” in Zapotec), was created with the aim of assuring the young women of the community, a stable and profitable work.

By acquiring this honey you are contributing to the economy of the producers and to the sustainability of San Mateo del Mar, Oaxaca.

Miel de abeja Binni Hruza
Café orgánico de Oaxaca Yuuban



This coffee comes from Pluma Hidalgo, Oaxaca, where Ten CADENA Center is located, an ecological project of CADENA that seeks to contribute to the social and economic development of the area.

It is the result of the selection and manual collection of the best grains from small producers. The cultivation process is organic and under the natural shade, with a deep respect for the environment.

It is a coffee free of pesticides and fertilizers. By acquiring Café Yuuban (“Living Soil” in Zapotec), you are contributing to the economy of small producers and to the sustainability of Pluma Hidalgo.



Doña Juanita, originally from Teotitlán Del Valle, Oaxaca, belongs to a family of artisans who, since 1958, makes chocolate following the pre-Hispanic tradition of the area: grinding cocoa in metate.

Today, Doña Juanita — 83 years old — continues to make table chocolate. This chocolate that we put in your hands is a sign of its strength and dedication.

Chocolate para el alma
Cecilia Piñeiro portando Sicarú

Jackets With a Cause


With the support of CADENA, a group of women from Juchitán, Oaxaca, uses its millenary talent to embroider denim jackets with individual and unique designs.

Each Sicarú jacket (“Beatiful” in Zapotec) was hand embroidered by Oaxacan artisan women willing to move forward.

We work hand in hand with them to make a community more resilient and have a fair income for their work.